audi green police

Audi's Green Police Ad 'Put the Mental in Environmental


If your looking to view some of the Super Bowl commercials before the big showdown on Sunday, here is the latest one from Audi.

Labeled as the "Green Police" this commercial is funny and enjoyable but is a move in a different direction from last year's blockbuster commercial with Jason Statham and their new Audi A6.

Green is the new way to be hip and the commercial is good but it just doesn't have the awe factor from last years.

If your not driving Audi's new TDI's vehicles the "Green police" will be coming for you. Too bad they won't be able to catch up to me in an RS4 ;).

In it, ordinary citizens are arrested for using plastic instead of paper, throwing away batteries, not recycling orange rinds, possessing incandescent light bulbs, and setting their hot tub thermostats too high all while Robin Zander sings refashioned lyrics to Cheap Trick's '70s classic "The Dream Police."



At first blush this seems like more teabagging -- appealing to angry white men with the same old stereotype of environmentalists as meddling do-gooders obsessed with picayune behavioral sins....
The ad only makes sense if it's aimed at people who acknowledge the moral authority of the green police -- people who may find those obligations tiresome and constraining on occasion, who only fitfully meet them, who may be annoyed by sticklers and naggers, but who recognize that living more sustainably is in fact the moral thing to do. This basically describes every guy I know.

Now go back through the ad. Notice that everyone who gets busted is a man? There are lots more urban and suburban professional males in Audi's target market than there are teabaggers.